How to write meta titles and meta descriptions

To write a good title, description or CTA you need to really know what the website is about.

Learn what the information on the website is about so you can identify the main selling point of the page and create the best meta title and description.

Let’s get specific!

Meta Titles

Meta Titles should be fewer than 60 characters. (Note, characters and not words). The purpose of a Meta Title is to display the title information as concisely and accurately as possible, to both visitors and search engines

Examples of good Titles:

  • Play Blackjack for free – The casinos with free games
  • Easy tips on growing flowering shrubs

Meta Descriptions

Meta Descriptions should be fewer than 160 characters. Other key points to remember are:

  1. No more than  2-3 sentences to say what the text is about
  2. They should be descriptive and engaging
  3. Prompt the reader to take action. Don’t forget, a good Meta Description concludes with a “Call to Action” (for example:  “click here”)

Example of a good Meta Descriptions:

Your guide on how to play Blackjack online for free. Teach yourself before you play for money. Read more here.

How to Write a Call To Action (CTA)

A call to action is a short sentence that tells the reader what to do next; it encourages a specific type of action. It’s what you want the reader to do next. You must make sure it’s relevant to the text!

CTA Examples:

  • Read more here
  • Buy your Electrolux washing machine from us today
  • Register an account
  • Check out our services
  • Learn how to do X here!
  • Click here to find out more

For more additional helps and resources, this is a great website to visit:

How to write clickable titles and sub-headings:

Write an interesting heading for your article that would make YOU want to read it.

When writing subheadings, make sure that they clearly indicate what each section is about.

Important Tip!

Make sure that what you write is easy for someone scanning the article to find the section they’re interested in.

Examples of clickable headings

Topic: Sights in Russia

Good Heading example Sights in Russia
Better Heading example 10 places to see in Russia
Great Heading example 10 must-see places in Russia

Oh, and once again:

Double-check instructions have been followed – you won’t regret it!

And in case you encounter any difficulty, we have online chat available at certain times. One of our Content Managers will help you out!

Happy writing and stay awesome!

Was this article helpful?