How to Research the Content you are Writing

Most of the time we are not experts on the topic we are writing about, but that doesn’t stop us from being able to write the content. Practice makes perfect and within a short period of time, we can quickly find ourselves becoming a specialist on the topic. Completing tasks successfully always includes some research which more often than not, includes a Google search. But how can you use the information you find, while still creating a unique text? Read our guide to find out! 

Important information!

To start off, direct copying is never allowed. Not only is it prohibited, but it will also get a Copyscape hit in our system. This is because we sell SEO-optimised texts that have to be both well-researched and 100% unique. 

On one hand, you should use other pages for inspiration and information, but on the other hand, your text needs to be unique. It doesn’t sound like a match made in heaven but we can assure you it is.

Research the Topic(s)

First off, you need to be aware of what kind of site you’re dealing with. Use your eagle eye to separate “fake news” from the real ones. Source criticism helps you to sort authority sites from the opposite. 

Also, when you base your article of information directly from government sites, news sites, NGOs, organisations, companies, etc, you’ll also be making sure that your text is factually correct, reliable and respectable

Stay away from blogs and Wikipedia. Blogs are highly subjective and Wikipedia with its open-source, can contain factual mistakes – intentionally or by accident. The best way to avoid passing on somebody else’s poor research is to use companies’ own sites and see what they say about themselves.

If you need to write about a casino, go directly to its own website and have a look around. Terms & Conditions usually contain a lot of useful information about bonuses and payment methods. 

In short, make sure your source is:

  • Reputable
  • Relevant to the topic
  • Updated

Get Inspiration, But Don’t Copy

Now that you have found a wonderful source, a real gem that will help you write your article, it’s time to pay attention to how you can use the source. Often, you don’t need to refer to it at all, but you can never just “borrow” parts of it – no matter how relevant and fitting they are.

Instead, you can rewrite parts of the source text you want to use. This can be done without sweat and tears by paraphrasing and using synonyms. Flip sentences around and play with words. Same meaning, different words, and Copyscape is happy. Try to read the source text first and then write the information in your own words. Write from your memory rather than from the original text.

Expanding your vocabulary has other benefits too! Your writing becomes more alive, and readability improves.  Synonyms make the text more captivating, helps avoid repetitions and takes you one step closer to becoming a Business Quality writer. Sounds good right?

Tools to Get You Started

Google is (again) your best friend. It will show you the best hits and also a wide span of synonyms. Other great sites are:


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