Meta … What?!
If this is your first gig as a content writer, you may never have heard about meta titles, meta descriptions and CTAs. This probably sounds like a bunch of technical jargon and could potentially be overwhelming. Not to worry. As always, we’re going to go through things step by step.
First of all, let me clarify what CTA stands for. Call to Action. We’ll discuss this in more detail.
Without being too technical, title tags and meta descriptions are bits of HTML code in the header of a web page. These are usually snippets of information used in search results to let visitors know what a page is about before they click on it
Let’s break things down a little.
What is a Meta Title?
Meta titles, are used to tell search engines and visitors what any given page on your site is about in the most concise and accurate way possible. Further down is an example of the Meta title in a Google search.
What is a Meta Description?
A Meta description should be 2-3 sentences to say what the text is about, what benefit one gets from reading it and encourage the reader to do so.
A good Meta Description concludes with a “Call to Action” (for example “click here”).
A good Meta Description concludes with a “Call to Action” (eg “sign up here”). This can be seen below:
What is a Call To Action (CTA)?
A call to action is a short sentence that tells the reader what to do next; it encourages a specific type of action. It’s what you want the reader to do next.
Ready to start writing?
Click here to read the next guide on How to Write Meta Titles and Meta Descriptions!
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Happy writing and stay awesome!